CreativeBuilt toPerform.

Welborn Media Group is a Dayton, Ohio creative performance agency founded by filmmaker Bennett Welborn. We help brands get found, get chosen and grow with GEO optimization, Meta ads and organic social media, all built on high-end video and photo.

Brands we’ve worked with

  • Crocs
  • Minute Maid
  • Salt Life
  • Rahal Letterman Lanigan Racing
  • Rugged Shark
  • No Name Athletics
  • Dirt & Devotion
  • Maria's Technology
  • Live Action
  • Hope for the Hurting
  • Brethren Retirement

The problem

Beautiful content isn’t the goal. Growth is.

Most brands pay for content that looks great and then can’t tell whether it did anything. We build advertising creative with a job to do, and we measure whether it did it.

The growth system

Three signals.One brand.

Your next customer finds you one of three ways: an ad in their feed, an answer from AI, or a post someone shared. We build the creative that wins all three, and connects them.An ad in the feed. An answer from AI. A post someone shared. We build creative that wins all three.

01 — Paid social · Meta

Stop the scroll. Scale what works.

On Meta, your creative does the targeting. The algorithm decides who sees an ad from what it shows and says, so we launch a range of hooks, let real data pick the winner, and put the budget behind it.On Meta, your creative does the targeting. We test the hooks, let data pick the winner, then scale it.

1.7sAverage time people spend with a piece of mobile feed content.Source: Facebook IQ, 2016
  1. Test
  2. Learn
  3. Scale
Explore the Meta Ad Engine

02 — GEO · AI search

Be the answer AI gives.

Buyers now ask ChatGPT, Perplexity and Google’s AI Overviews who to hire and what to buy. Generative engine optimization makes your brand clear, consistent and citable across the web, so AI has every reason to name you.Buyers now ask AI who to hire and what to buy. GEO makes your brand the one it can find, trust and cite.

1Answer, not a page of ten links. If you’re not in it, you’re not considered.
  1. Clear
  2. Cited
  3. Chosen
Explore GEO Optimization

03 — Organic social

Trust compounds in the feed.

Before people buy, they check your page. Consistent organic content builds the audience and proof that make your ads land harder, and gives AI more of your brand to find.Before people buy, they check your page. Consistent content builds the trust every other channel runs on.

$0In media spend. Organic is paid for in consistency.
  1. Show up
  2. Connect
  3. Compound
Explore Organic Social

04 — One system

One shoot. Every signal feeds the next.

Most brands run these as three vendors and three budgets. Our premium Growth System runs them as one creative engine: organic finds what resonates, Meta scales it, and the reach builds the mentions AI learns from.Organic finds what resonates, Meta scales it, and the reach builds the mentions AI learns from.

Want AI to recommend you? DM “GEO” for a quote: @welbornmediagroup

How we work

From concept to proven creative

  1. 01

    Strategy

    concepts rooted in your audience and offer.

  2. 02

    Production

    commercial video and photo, built for the feed.

  3. 03

    Testing

    multiple hooks and variations, live in market.

  4. 04

    Analysis

    real performance data shows what resonates.

  5. 05

    Iteration

    scale the winners and build the next round on proof.

The production framework

One planned shoot. A full testing library.

3–5
core concepts
5–10
hooks
Multiple
CTAs
15–30+
potential creative variations

Who we work with

  • E-commerce & product brands
  • Home & service businesses
  • Automotive & outdoor brands
  • Growing local & regional brands

Based in Dayton, Ohio, working with brands across the Miami Valley and nationwide.

How we measure

Measured in numbers, not views.

  • Hook Rate
  • Hold Rate
  • CTR
  • CVR
  • CPA/CAC
  • ROAS

Create. Test. Learn. Iterate.

Bennett Welborn, founder of Welborn Media Group, checking a shot on camera during an event shoot

“I could hand a client a video that looked great. But if it didn’t move their business, what had I really accomplished?”

Bennett Welborn, Founder
Read the story
Coming soon

Social Media Plans for your trade

Ready-to-use plans for landscaping, construction, roofing and more. Landscaping is first.

Join the waitlist

Is your creative pulling its weight?

Get a complimentary creative audit. We’ll review your current ads and show you where stronger hooks, messaging and testing could improve performance.