Coming soon for your industry
Social Media Plans.
A ready-to-use social media plan built for your trade: what to film, what to post and what to say, for 90 days. Landscaping is first, with construction, roofing and more to follow. Join the waitlist, pick your trade, and you’ll be first to get yours.
$50per trade · the waitlist gets it first
Trades
One plan for each trade.
- 01
Landscaping & Lawn Care
Before-and-after transformations, crew days and a calendar built around the seasons.
First up - 02
Construction
Build progress, the crew behind the project and the finished walkthrough.
Coming soon - 03
Roofing
Tear-off to finish, storm-season timing and proof the job was done right.
Coming soon - 04
Remodeling
Room reveals, design decisions and the homeowner’s first look.
Coming soon - 05
Hardscaping & Concrete
Patios, driveways, walls and the pour itself.
Coming soon - 06
HVAC
Seasonal tune-ups, comfort fixes and the tech on the call.
Coming soon - 07
Plumbing
Fixes, mistakes to avoid and the clean finish.
Coming soon - 08
Electrical
Panel upgrades, safety checks and tidy installs.
Coming soon - 09
Painting
Prep work, crisp lines and the color reveal.
Coming soon - 10
Pressure Washing
Pure before-and-after, one stripe at a time.
Coming soon
Don’t see your trade? Choose “Other” on the waitlist and tell us.
First up: Landscaping & Lawn Care
Inside the landscaping plan.
- 90-day posting calendarThree posts a week, matched to the season you’re in.
- One-shoot filming planA 90-minute phone shoot and a 25-shot list that fills the calendar.
- 15 hooks for your tradeOpening lines written for your customers, not generic “viral” ones.
- 5 video scriptsShot by shot, with on-screen text. Two never show your face.
- Captions and calls to actionReady to paste, so every post asks for the next step.
- Phone editing guideSimple settings for vertical video, captions and sound-off viewing.
- Results trackerA simple sheet that shows which posts brought in calls and quotes.
- Mon
Before/after reveal
“This backyard hadn’t been touched in three years.”
- Wed
Mistake fix
“You’re probably mowing your lawn too short.”
- Fri
Crew day-in-the-life
“5:45 a.m. with a Dayton landscaping crew.”
- Sat
Photo carousel
“Same house. Six hours apart.”
Questions
Social media for the trades, answered.
What should a landscaping company post on social media?
Show the work. Before-and-after transformations, your crew in action, quick tips that fix common lawn mistakes and real customer reviews give homeowners a reason to call. Time them to the season: spring cleanups, summer maintenance, fall leaf cleanup and booking for next year. The Landscaping & Lawn Care plan lays all of this out as a 90-day calendar.
How often should a landscaping business post on social media?
Our plans use three posts a week. That’s enough to stay in front of local homeowners without taking over your week, and one planned 90-minute phone shoot covers it.
How do I film before-and-after videos of a yard with my phone?
Shoot the “before” and the “after” from the exact same spot, height and angle, hold the phone vertically, and film at a similar time of day so the light matches. The plan’s 25-shot list marks where to stand for each pair so the reveal lines up.
Is there a ready-made social media plan for landscaping companies?
Yes. Welborn Media Group’s Social Media Plan for Landscaping & Lawn Care is a 90-day plan that tells you what to film, what to post and what to say. It’s $50 and coming soon. Join the waitlist to get it first.
What’s included in a Social Media Plan?
A 90-day posting calendar with three posts a week, a 90-minute phone shoot plan with a 25-shot list, 15 hooks written for your trade, 5 video scripts, captions and calls to action, a phone editing guide and a simple results tracker.
How much does a Social Media Plan cost?
$50 for the plan for your trade. Join the waitlist and we’ll email you when yours is ready.
Do I need professional gear or to be on camera?
No. Everything is built for a recent phone, and two of the five video scripts never show your face.
Which trades will have Social Media Plans?
Landscaping and lawn care is first, followed by construction, roofing, remodeling, hardscaping and concrete, HVAC, plumbing, electrical, painting and pressure washing. Don’t see yours? Choose “Other” on the waitlist and tell us.
Who makes the Social Media Plans?
Welborn Media Group, a creative performance agency in Dayton, Ohio, founded by filmmaker Bennett Welborn. The plans come from the same process we use to plan and shoot content for our clients.
Can you run our social media for us instead?
Yes. Our Organic Social Media service plans, shoots and posts your content every month, for businesses in Dayton, the Miami Valley and nationwide.
Who it’s for
- Trade and home service businesses doing social media themselves
- Owners who post when they can and want a plan they can follow
- Teams that want to understand social before hiring help
Want it done for you instead? See Organic Social Media or the Growth System.