Performance-Creative Retainer · 2 years
The Site Group
@thesitegroup- The Challenge:
- A regional landscaping and hardscaping company serving homeowners and commercial clients. They were paying for a marketing team, but little content went out, and what did post on Instagram wasn’t performing.
- The Creative:
- One planned shoot a month, delivering 4 short-form videos and 8 photos for Instagram: co-founder-to-camera, job-site walkthroughs and before/after reveals.
- What We Tested:
- Opening hooks — price-first, problem-first, face-to-camera and B-roll-first. Plus 15s vs 30s cuts, crew vs co-founder on camera, and CTA variations.