Meta Ads Agency in Dayton, OhioAds that earn their budget.
The Meta Ad Engine is our system for Facebook and Instagram advertising. We plan the concepts, shoot the creative, launch it as a structured test and move your budget behind whatever the data proves is working. Then we do it again, every month.
- Reels
- Stories
- Advantage+
Share of advertising sales lift that came from creative quality in Nielsen’s study of nearly 500 campaigns, more than reach, targeting or any other factor.
Source: Nielsen, 2017
Why it matters
On Meta, the creative does the targeting.
With broad targeting and Advantage+ campaigns, Meta increasingly decides who sees your ad from the ad itself: what it shows, what it says and who stops to watch.
Most brands run one or two polished ads until they wear out. The Engine keeps a steady supply of new hooks and variations in your account, so the algorithm always has something fresh to learn from and you always know what’s working.
What’s included
Everything in Meta Ad Engine.
- 01
Creative strategy
Concepts built from your offer, your customer and your past results, with the hooks we plan to test written before anyone picks up a camera.
- 02
Production built for the feed
One planned shoot produces commercial video, photo and UGC-style footage, edited vertically for Reels, Stories and Feed.
- 03
15–30+ variations per round
Different hooks, lengths, captions and calls to action from the same footage, so every test has real options.
- 04
Structured testing
We build the test in your Ads Manager or hand a plan to your media buyer, so each round answers a clear question.
- 05
Scaling the winners
Budget moves toward the ads with the best cost per result, and the next round builds on what won.
- 06
Reporting in plain English
Hook rate, hold rate, CTR, cost per result and ROAS, plus what we learned and what we’re testing next.
How we measure
Measured in numbers, not views.
Every round is judged on the numbers that connect creative to revenue.
- Hook rate
- How many people stop scrolling in the first three seconds.
- Hold rate
- How many keep watching past the hook.
- CTR
- How many click through to learn more.
- CVR
- How many of those clicks become customers.
- CPA
- What each new customer or lead costs.
- ROAS
- Revenue returned for every dollar spent.
How it works
Four steps, repeated every month.
- 01
Plan
Audit your account and offer, then write the concepts and hooks for the first round.
- 02
Shoot
One planned production day captures everything the round needs, in every format.
- 03
Test
Launch variations in a clean structure and let real spend show what resonates.
- 04
Scale
Put budget behind the winners and feed the lessons into next month’s shoot.
Built for
- E-commerce and product brands with something to sell online
- Home and service businesses that need booked jobs and qualified leads
- Brands already spending on Meta whose results have flattened
- Businesses ready to advertise for the first time, with a plan
Based in Dayton, Ohio, serving Kettering, Beavercreek, Centerville, Huber Heights, Springboro and the rest of the Miami Valley, plus brands nationwide.
Questions
Meta Ad Engine, answered.
What does the Meta Ad Engine include?
Creative strategy, a monthly production shoot, 15–30+ ad variations per round, a structured testing plan, scaling of the winning ads and a monthly report on what worked and what’s next.
Do you run the ads or just make them?
Either. We can build and manage the campaigns in your Meta Ads Manager, or supply tested creative and testing plans to your in-house team or media buyer.
How much should I spend on Meta ads?
It depends on your goals and what a customer is worth to you. We’ll recommend a test budget on our first call, and the inquiry form asks about your current spend so we come prepared.
Why do you make so many versions of each ad?
Ads wear out as the same people see them again, and small changes to the first three seconds can change results a lot. More real options per round means faster, clearer answers.
What results can I expect?
We don’t promise numbers before we’ve seen your account. We promise a clear testing plan, a steady supply of new creative and honest monthly reporting on what worked and what didn’t.
Do you work with businesses outside Dayton?
Yes. We’re based in Dayton, Ohio and shoot across the Miami Valley, and we work with brands throughout Ohio and nationwide.
Premium
Want all three?
Our exclusive premium package: GEO optimization, the Meta Ad Engine and organic social media, run as one system from one monthly shoot. By application.
Ready to scale what works?
Tell us about your business. The inquiry takes a few minutes and helps us come to the first call prepared.
Or DM “AUDIT” to @welbornmediagroup